London Firefighters to Protest Against Savage Cuts






LONDON, ENGLAND–(Marketwire – Jan 18, 2013) – London firefighters will be attending a mass lobby of the London Fire and Emergency Planning Authority (LFEPA) meeting on Monday to protest at plans to close 12 fire stations, remove 18 fire engines and slash 520 firefighter posts. The lobby has been called by the London region of the Fire Brigades Union.


This follows a decision by the mayor of London, Boris Johnson to drive through £45m of cuts in the LFEPA budget.






FBU regional secretary for London, Paul Embery said: ”The proposed cuts are reckless and wrong. You can”t slash 12 fire stations, 18 fire engines and 520 firefighter posts without jeopardising public safety. The helicopter crash that occurred earlier this week showed the importance of having a properly-funded, well-resourced fire service in the capital, and it is worthy of note that the first crew at the scene was mobilised from a station – Clapham – earmarked for closure and arrived within four minutes. The safety of Londoners is playing second fiddle to crude economic considerations. We are calling on the commissioner of the London Fire Brigade, Ron Dobson, and Boris Johnson to think again. If they don”t, we will campaign as vigorously as we can, alongside the public, to defend London”s fire service.”




LOBBY OF LFEPA MEETING – 1.30pm – 21 JANUARY
LONDON BRIGADE HQ – 169 UNION ST – SE1 0LL

Marketwire News Archive – Yahoo! Finance





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Wall Street edges lower on earnings, China data


NEW YORK (Reuters) - Stocks fell modestly on Friday, a day after the S&P 500 rose to its highest level in five years, as a weak outlook from Intel was weighed against encouraging data out of China and a fourth-quarter profit at Morgan Stanley .


The Dow Jones industrial average <.dji> was down 6.68 points, or 0.05 percent, at 13,589.34. The Standard & Poor's 500 Index <.spx> was down 2.60 points, or 0.18 percent, at 1,478.34. The Nasdaq Composite Index <.ixic> was down 10.63 points, or 0.34 percent, at 3,125.37.


(Reporting by Angela Moon; Editing by Bernadette Baum)



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IOC VP: Armstrong must tell 'whole truth'


LONDON (AP) — Lance Armstrong's doping confession to Oprah Winfrey was "too little, too late" and failed to provide any new information that will help clean up the sport he tarnished through years of cheating, the vice president of the IOC said Friday.


A day after stripping Armstrong of his bronze medal from the 2000 Sydney Olympics, the IOC urged the disgraced former Tour de France champion to supply details to anti-doping authorities in order to "bring an end to this dark episode."


In an interview with The Associated Press, IOC vice president Thomas Bach said Armstrong's admission to Winfrey that he used performance-enhancing drugs — after years of vehement denials —was not enough.


"If he thinks this interview would help him get credibility back, I think this is too little, too late," said Bach, a German lawyer who leads the IOC's anti-doping investigations. "It's a first step in the right direction, but no more.


"If he really loves his sport and wants to regain at least some credibility, then he should tell the whole truth and cooperate with the relevant sports bodies."


Armstrong is under pressure to come clean to the World Anti-Doping Agency, the U.S. Anti-Doping Agency and the independent commission set up the International Cycling Union.


"We have three sports bodies he can address," Bach said by telephone. "He needs to give testimony under oath. After lying for more than a dozen years, he needs to be questioned by experts and not just in a well-orchestrated interview."


In a statement from Lausanne, Switzerland, the IOC said: "We now urge Armstrong to present all the evidence he has to the appropriate anti-doping authorities so that we can bring an end to this dark episode and move forward, stronger and cleaner."


In the interview with Winfrey, Armstrong acknowledged that he used EPO, testosterone, human growth hormone and blood transfusions in order to win the Tour de France seven times.


"This is not enough," said Bach, who is a leading contender to succeed Jacques Rogge as IOC president in elections in September. "I hoped he would be more precise, that you would get an idea of who were the people behind him. He's even protected the famous Dr. Ferrari."


Bach was referring to Italian doctor Michele Ferrari, who worked closely with Armstrong and has been accused of being a mastermind of the cyclist's doping program.


"In some parts of the interview he was pretty evasive, in some parts contradicting himself," Bach said.


Bach said the interview offered no information beyond the USADA report that detailed widespread doping by Armstrong and his teammates and led to the stripping of his Tour titles and a lifetime ban from Olympic sports.


"We have no new facts — not a single new fact going beyond the USADA report," Bach said.


Armstrong denied in the interview that cycling body UCI covered up positive tests or helped him avoid detection.


Bach said the interview provided no allegations that would put cycling's Olympic status in jeopardy. Senior Canadian IOC member Dick Pound, a former head of WADA, suggested this week that cycling could be kicked out of the Olympics if there was proof of UCI collusion with Armstrong.


"I still hope for a full inquiry, but in general, you have to consider the anti-doping system since then has changed very much for the better," Bach said. "The UCI has introduced the blood passport, there is more target testing and out-of-competition testing and better methods for detecting EPO. You cannot draw conclusions from 10 years ago."


In Lausanne, the IOC said it "unreservedly condemns" the actions of Armstrong and all drug cheats.


"This is indeed a very sad day for sport but there is a positive side if these revelations can begin to draw a line under previous practices," the statement said. "It is the IOC's firm expectation that all parties involved will draw the necessary lessons from this case and continue to take all measures to ensure a level playing field for all athletes."


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Did Scientology ad cross line?




The Church of Scientology is also at fault for thinking the advertorial would survive The Atlantic readers' scrutiny, Ian Schafer says.




STORY HIGHLIGHTS


  • The Atlantic published and pulled a sponsored Scientology "story"

  • Ian Schafer: On several levels, the ad was a mistake

  • He says the content was heavy-handed and comments were being moderated

  • Schafer: Experimenting to raise revenue makes sense, but standards should be clear




Editor's note: Ian Schafer is the founder and CEO of a digital advertising agency, Deep Focus, and the alter ego of @invisibleobama. You can read his rants on his blog at ianschafer.com.


(CNN) -- "The Atlantic is America's leading destination for brave thinking and bold ideas that matter. The Atlantic engages its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture. With exceptional talent deployed against the world's most important and intriguing topics, The Atlantic is the source of opinion, commentary, and analysis for America's most influential individuals who wish to be challenged, informed, and entertained." -- The Atlantic 2013 media kit for advertisers


On Monday, The Atlantic published -- and then pulled -- a story titled "David Miscavige Leads Scientology to Milestone Year." This "story" went on to feature the growth of Scientology in 2012.



Ian Schafer

Ian Schafer



Any regular reader of The Atlantic's content would immediately do a double-take upon seeing that kind of headline, much less the heavy-handed text below it, shamelessly plugging how well Scientology's "ecclesiastical leader" Miscavige has done in "leading a renaissance for the religion."


This "story" is one of several "advertorials" (a portmanteau of "advertising" and "editorials") that The Atlantic has published online, clearly designated as "Sponsor Content." In other words, "stories" like these aren't real stories. They are ads with a lot of words, which advertisers have paid publications to run on their behalf for decades. You may have seen them in magazines and newspapers as "special advertising sections."


The hope is that because you are already reading the publication, hey, maybe you'll read what the advertiser has to say, too -- instead of the "traditional" ad that they may have otherwise placed on the page that you probably won't remember, or worse, will ignore.



There's nothing wrong with this tactic, ethically, when clearly labeled as "sponsored" or "advertising." But many took umbrage with The Atlantic in this particular case; so many, that The Atlantic responded by pulling the story from its site -- which was the right thing to do -- and by apologizing.


At face value, The Atlantic did the right thing for its business model, which depends upon advertising sales. It sold what they call a "native" ad to a paying advertiser, clearly labeled it as such, without the intention of misleading readers into thinking this was a piece of journalism.


But it still failed on several levels.


The Atlantic defines its readers as "America's most influential individuals who wish to be challenged, informed, and entertained." By that very definition, it is selling "advertorials" to people who are the least likely to take them seriously, especially when heavy-handed. There is a fine line between advertorial and outright advertising copywriting, and this piece crossed it. The Church of Scientology is just as much at fault for thinking this piece would survive The Atlantic readers' intellectual scrutiny. But this isn't even the real issue.


Bad advertising is all around us. And readers' intellectual scrutiny would surely have let the advertorial piece slide without complaints (though snark would be inevitable), as they have in the past, or yes, even possibly ignored it. But here's where The Atlantic crossed another line -- it seemed clear it was moderating the comments beneath the advertorial.


As The Washington Post reported, The Atlantic marketing team was carefully pruning the comments, ensuring that they were predominantly positive, even though many readers were leaving negative comments. So while The Atlantic was publishing clearly labeled advertiser-written content, it was also un-publishing content created by its readers -- the very folks it exists to serve.


It's understandable that The Atlantic would inevitably touch a third rail with any "new" ad format. But what it calls "native advertising" is actually "advertorial." It's not new at all. Touching the third rail in this case is unacceptable.


So what should The Atlantic have done in this situation before it became a situation? For starters, it should have worked more closely with the Church of Scientology to help create a piece of content that wasn't so clearly written as an ad. If the Church of Scientology was not willing to compromise its advertising to be better content, then The Atlantic should not have accepted the advertising. But this is a quality-control issue.


The real failure here was that comments should never have been enabled beneath this sponsored content unless the advertiser was prepared to let them be there, regardless of sentiment.


It's not like Scientology has avoided controversy in the past. The sheer, obvious reason for this advertorial in the first place was to dispel beliefs that Scientology wasn't a recognized religion (hence "ecclesiastical").


Whether The Atlantic felt it was acting in its advertiser's best interest, or the advertiser specifically asked for this to happen, letting it happen at all was a huge mistake, and a betrayal of an implicit contract that should exist between a publication of The Atlantic's stature and its readership.


No matter how laughably "sales-y" a piece of sponsored content might be, the censoring of readership should be the true "third rail," never to be touched.


Going forward, The Atlantic (and any other publication that chooses to run sponsored content) should adopt and clearly communicate an explicit ethics statement regarding advertorials and their corresponding comments. This statement should guide the decisions it makes when working with advertisers, and serve as a filter for the sponsored content it chooses to publish, and what it recommends advertisers submit. It should also prevent readers from being silenced if given a platform at all.


As an advertising professional, I sincerely hope this doesn't spook The Atlantic or any other publication from experimenting with ways to make money. But as a reader, I hope it leads to better ads that reward me for paying attention, rather than muzzle my voice should I choose to interact with the content.


After all, what more could a publication or advertiser ask for than for content to be so interesting that someone actually would want to comment on (or better, share) it?


(Correction: An earlier version of this article incorrectly said native advertising accounts for 59% of the Atlantic's ad revenue. Digital advertising, of which native advertising is a part, accounts for 59% of The Atlantic's overall revenue, according to the company.)


Follow @CNNOpinion on Twitter.


Join us at Facebook/CNNOpinion.


The opinions expressed in this commentary are solely those of Ian Schafer.






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“Gangnam Style” takes top song prize at “K-pop Grammys”






(Reuters) – South Korean rapper Psy‘s quirky viral hit “Gangnam Style” took the prize for top song on Wednesday at the 27th annual Golden Disk Awards, a Korean pop event dubbed the “Korean Grammys.”


The two-day celebration of all things K-pop, including performances by superstars such as the boy band Super Junior, was held in the Malaysian capital of Kuala Lumpur before hordes of screaming fans, a testimony to the soaring popularity of Korean pop music around the world.






Nowhere has that been more apparent than with “Gangnam Style,” an infectious hit that made history last month when it became the first ever video on YouTube to reach 1 billion views, the latest record on the song’s surge into mainstream pop.


The tune won the Song of the Year award, the final prize.


The awards were only the latest accolades for Psy, 35, in what has been a whirlwind year for the chubby rapper, the first K-pop artist to achieve mainstream success in the United States as a result of “Gangnam Style.”


Decked out in a bow tie and suit jackets varying from pink to baby blue, and only a towel for one sequence set in a sauna, Psy raps in Korean and busts funky moves based on horse-riding in venues ranging from playgrounds to subways.


The song, released in July, was meant as a commentary on the rampant materialism of today’s South Korea – particularly in relation to the Gangnam section of the city, which Psy has termed Seoul’s Beverly Hills.


“My goal in this music video was to look uncool until the end. I achieved it,” Psy told Reuters in August.


The popularity of the song, which has prompted many copycat and parody videos, has added fuel to growing international interest in Asian pop music, especially the K-pop industry, which now aims to follow Psy into mainstream Western pop music.


Thanks to their youth, glowing image and the style of their songs and dances, K-pop fans have grown rapidly in Southeast Asia, formerly dominated by stars from the West as well as Hong Kong and Taiwan.


A Malaysian fan who queued for three days to get into the first night of the awards ceremony said she loved how the K-pop stars strived for perfection.


“K-pop stars have been working very hard, even before they make their first debut. They spend a lot of time practicing to become a perfect artist,” said the 20-something Tay Ching Ee. “This is what other artists should learn from them.”


The Golden Disk Awards began in 1986, with winners chosen based on album sales and digital downloads. The ceremony first ventured overseas in 2012, when it was held in Japan.


On Tuesday, the first night, Super Junior again won the best album award with their album “Sexy, Free & Single.” Boy band Shinee scooped the Most Popular Star prize.


(Additional reporting by Angie Teo and Belinda Goldsmith; writing by Elaine Lies; editing by Patricia Reaney)


Music News Headlines – Yahoo! News





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Mauritius expected to welcome 1 million tourists this year






PORT LOUIS (Reuters) – Tourist arrivals in Mauritius are expected to rise to the one million mark this year after numbers barely changed in 2012, largely due to sluggish growth in the island’s key European market, data showed on Thursday.


Arrivals are seen increasing by 3.5 percent this year from the 965,441 registered in 2012, when they rose just 0.1 percent, the country’s statistics agency said.






Finance Minister Xavier Duval said earlier this month lower dependence on Europe for tourists and exports has helped the Indian Ocean island weather the economic crisis better.


The government expects the economy to grow 3.7 percent this year, up from 3.3 percent in 2012.


“Visitors from Europe which represented 67 percent of arrivals in 2009 have been declining to 58 percent last year – a drop which has been compensated by higher tourists from other regions namely Africa and Asia,” Duval said.


He expected a boost in arrivals this year as Air Mauritius starts direct flights to China and Russia.


Statistics Mauritius said arrivals from Europe were down 8 percent year-on-year to 560,699 while visitors number from Africa grew 14.7 percent to 265,215.


(Reporting by Jean Paul Arouff; Editing by James Macharia, John Stonestreet)


Economy News Headlines – Yahoo! News





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Market Ready: Tips on Entrance Halls









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Wall Street hits five-year high at open on data, eBay


NEW YORK (Reuters) - Stocks hit a five-year high at the open on Thursday after better-than-expected results from online marketplace eBay and as data showed first-time claims for unemployment benefits dropped to a five-year low.


The Dow Jones industrial average <.dji> gained 31.80 points, or 0.24 percent, to 13,543.03. The Standard & Poor's 500 Index <.spx> gained 3.67 points, or 0.25 percent, to 1,476.30. The Nasdaq Composite Index <.ixic> gained 12.66 points, or 0.41 percent, to 3,130.20.


(Reporting by Chuck Mikolajczak; Editing by Nick Zieminski)



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Manti Te'o girlfriend's death apparently a hoax


SOUTH BEND, Ind. (AP) — Not long before Notre Dame played Michigan State last fall, word spread that Fighting Irish linebacker Manti Te'o had lost his grandmother and girlfriend within hours of each other.


Te'o never missed a practice and made a season-high 12 tackles, two pass breakups and a fumble recovery in a 20-3 victory against the Spartans. His inspired play became a stirring story line for the Fighting Irish as they made a run to the national championship game behind their humble, charismatic star.


Te'o's grandmother did indeed die. His girlfriend, Lennay Kekua, never existed.


In a shocking announcement Wednesday night, Notre Dame said Te'o was duped into an online relationship with a woman whose "death" from leukemia was faked by perpetrators of an elaborate hoax. The goal of the scam wasn't clear, though Notre Dame said it used an investigative firm to dig into the details after Te'o disclosed them three weeks ago.


The hoax was disclosed hours after Deadspin.com posted a lengthy story, saying it could find no record that Kekua ever existed. The story suggests a friend of Te'o may have carried out the hoax and that the football player may have been in on it — a stunning claim against a widely admired All-American who led the most famed program in college football back to the championship game for the first time since 1988.


"This is incredibly embarrassing to talk about, but over an extended period of time, I developed an emotional relationship with a woman I met online," Te'o said in a statement. "We maintained what I thought to be an authentic relationship by communicating frequently online and on the phone, and I grew to care deeply about her. "


However, he stopped short of saying he had ever met her in person or correcting reports that said he had, though he did on numerous occasions talk about how special the relationship was to him.


"To realize that I was the victim of what was apparently someone's sick joke and constant lies was, and is, painful and humiliating," he said. "In retrospect, I obviously should have been much more cautious. If anything good comes of this, I hope it is that others will be far more guarded when they engage with people online than I was."


Word of the hoax spread quickly and raised questions about whether the school somehow played a role in pushing the tale.


Notre Dame athletic director Jack Swarbrick said at a news conference that Te'o told coaches on Dec. 26 that he had received a call from Kekua's phone number while at an awards ceremony during the first week of December.


"When he answered it, it was a person whose voice sounded like the same person he had talked to, who told him that she was, in fact, not dead. Manti was very unnerved by that, as you might imagine," Swarbrick said.


Swarbrick said the school hired investigators and their report indicated those behind the hoax were in contact with each other, discussing what they were doing.


The investigators "were able to discover online chatter among the perpetrators that was certainly the ultimate proof of this, the joy they were taking," Swarbrick said. "The casualness among themselves they were talking about what they accomplished."


Swarbrick said for Te'o "the pain was real."


"The grief was real. The affection was real," he said. "That's the nature of this sad, cruel game."


Swarbrick added: "Nothing about what I have learned has shaken my faith in Manti Te'o one iota."


Swarbrick said Notre Dame did not take the matter to the police, saying that the school left it up to Te'o and his family to do so. He added that Notre Dame did not plan to release the findings of its investigation.


"We had no idea of motive, and that was really significant to us. ... Was somebody trying to create an NCAA violation at the core of this? Was there somebody trying to impact the outcome of football games by manipulating the emotions of a key player? Was there an extortion request coming? When you match the lack of sort of detail we lacked until we got some help investigating it with the risk involved, it was clear to me until we knew more we had to just to continue to work to try to gather the facts," Swarbrick said.


The Deadspin report changed all that.


Friends and relatives of Ronaiah Tuiasosopo told Deadspin they believe he created Kekua. The website said Te'o and Tuiasosopo knew each other. Attempts by The Associated Press to reach Tuiasosopo by telephone were unsuccessful.


As for Kekua, Deadspin said she does not have a death certificate. Stanford, where she reportedly went to school, has no record of anybody by that name, the website said. Deadspin said a record search produced no obituary or funeral announcement. There is no record of her birth in the news.


There are a few Twitter and Instagram accounts registered to Lennay Kekua, but the website reported that photographs identified as Kekua online and in TV news reports are pictures from the social-media accounts of a 22-year-old California woman who is not named Lennay Kekua.


Te'o talked freely about their relationship after her supposed death and how much she meant to him.


In a story that appeared in The South Bend Tribune on Oct. 12, Manti's father, Brian, recounted an anecdote about how his son and Kekua met after Notre Dame had played at Stanford in 2009. Brian Te'o also told the newspaper that Kekua had visited Hawaii and met with his son. Brian Te'o told the AP in an interview in October that he and his wife had never met Manti's girlfriend but they had hoped to at the Wake Forest game in November. The father said he believed the relationship was just beginning to get serious when she died.


The Tribune released a statement saying: "At the Tribune, we are as stunned by these revelations as everyone else. Indeed, this season we reported the story of this fake girlfriend and her death as details were given to us by Te'o, members of his family and his coaches at Notre Dame."


The week before Notre Dame played Michigan State on Sept. 15, coach Brian Kelly told reporters when asked that Te'o's grandmother and a friend had died. He said Kekua had told Te'o not to miss a game if she died. The linebacker turned in one of his best performances of the season and his playing through heartache became a prominent theme during the Irish's undefeated regular season. He finished second in Heisman voting.


"It further pains me that the grief I felt and the sympathies expressed to me at the time of my grandmother's death in September were in any way deepened by what I believed to be another significant loss in my life," Te'o said in his statement.


"I am enormously grateful for the support of my family, friends and Notre Dame fans throughout this year. To think that I shared with them my happiness about my relationship and details that I thought to be true about her just makes me sick. I hope that people can understand how trying and confusing this whole experience has been."


Te'o and the Irish lost the title game to Alabama, 42-14 on Jan. 7. He has graduated and was set to begin preparing for the NFL combine and draft at the IMG Academy in Bradenton, Fla., this week.


"Fortunately, I have many wonderful things in my life," he said in his statement, "and I'm looking forward to putting this painful experience behind me as I focus on preparing for the NFL draft."


Read More..

Give Lance another chance?






STORY HIGHLIGHTS


  • Mike Downey: I haven't a smidgen of sympathy for the dope "pedaler"

  • Randy Cohen: If many cycling fans are right, most of the top riders engaged in doping

  • Jeff Pearlman: Lance racing again is not truly an option anyway -- he's almost 42

  • John Hoberman: Any lifting of his lifetime ban should be based on his total cooperation




(CNN) -- CNN asked for views on whether disgraced cyclist Lance Armstrong deserves another chance in light of his apologies to his charity, Livestrong, and his soon-to-be-aired interview with Oprah Winfrey, in which it's widely reported he admitted he used performance-enhancing drugs. Armstrong is banned from professional cycling for life and was stripped of his seven Tour de France titles.


Mike Downey: No sympathy for the dope "pedaler"


I was at the Champs-Elysees finish line on July 27, 1986, when the bike of Greg LeMond whizzed by, making him the first American to win the Tour de France. It was a monumental achievement: 210 cyclists, 23 grueling days, long and winding roads, treacherously steep hills.



Mike Downey

Mike Downey



Equally hard had to be the abuse LeMond endured in retirement after publicly decrying the sport's hypocrisies and daring to suggest that seven-time winner Lance Armstrong, the All-American boy himself, had not been on the up-and-up. Vilified and disdained, LeMond was treated like a tobacco company's insider who blew the whistle on the industry's methods or like Carl Lewis speculating that his rival Ben Johnson had not won foot races fairly and squarely. As if he had an ax to grind.


I haven't a smidgen of sympathy for Armstrong now that he is exposed for the dope-pedaler -- that's pedal, not peddle -- he truly was. He played the Jean Valjean part of the persecuted man for every franc that it was worth. Let us resist the magnanimous gesture to forgive, forget and give Lance a second (eighth?) chance. He was caught, unlike certain baseball players who have been merely suspected or accused, and has, evidently, confessed. Seven strikes and you're out.


Professional athletes do exist who 'fess up, serve a suspension, then are welcomed back. They, as with the ballplayers, did disgrace their life's work, yet none single-handedly won their sport's championship with their chicanery. None stood apart as Armstrong did and hogged credit for being a champion, a hero. None won a championship by compelling teammates to also cheat, at risk of being shunned, smeared or dropped from the team.


I say we say goodbye for good to Monsieur Armstrong, farewell, adieu. Off to Elba and exile with you, you rogue. Vive LeMond.


Mike Downey is a former columnist for The Los Angeles Times and Chicago Tribune.


To Armstrong's critics, doping admission would be sweet


Randy Cohen: All big-time cyclists who doped should confess


The important ethical question isn't whether Lance deserves a second chance. Chance to do what? Cheat in seven more Tours? Lie about it seven more times? Bully seven more teammates into doping? He behaved badly and is rightly censured.



Randy Cohen

Randy Cohen



But that should be the beginning, not the end, of this disheartening story. There's a lot more blame to go around. Cycling's governing bodies also have an ethical duty, and that's to provide a setting in which honest athletes can participate.


If many cycling fans are right, most of the top riders engaged in doping. You simply can't compete against them without doing the same. What was Lance to do? Quit the sport? And who inherits his Tour titles? Some other cheat?


It would be thrilling if one by one, they declined in a Spartacus moment -- an honest, I-am-drugged-Spartacus moment. This is a community problem; it demands community solutions. Unless those who run big-time cycling institute real reforms, Lance's fall will be merely a celebrity scandal, and there's little good in that.


Randy Cohen wrote The Ethicist column in The New York Times Magazine till 2011, and he is a former writer for "Late Night With David Letterman." His latest book is "Be Good: How to Navigate the Ethics of Everything."



Jeff Pearlman: He's almost 42, forget about it


Back when I was 8 or 9, my parents took me to my first trip to Disney World. I remember Space Mountain, and I remember Mickey Mouse's enormous head. For some reason, though, what I remember most is a sign posted within the borders of Epcot. It read: If you can dream it, you can do it.


"Dad," I said, "I dream of being 8-feet tall. But that'll never happen ..."


"Well, son ..."



Jeff Pearlman

Jeff Pearlman



"And, Dad, I dream of being able to fly just like Superman. But that'll never happen ..."


"Son, the thing is ..."


"And Dad, I'd really like to win an Olympic gold medal for my Joanie Cunningham impersonation, but ..."


"Son," my father said, "It's a sign. It's just a damn sign."


Sigh.


Throughout Lance Armstrong's recent fight to prove he hadn't cheated, and throughout the plights of Barry Bonds and Roger Clemens and Mark McGwire and the alleged PED abuses of dozens upon dozens of others, I've often thought about that day at Disney and, specifically, of that sign.


As a boy, it spoke to me as a kid longing for greatness. Maybe, just maybe, I can accomplish anything. Maybe ...


As a sportswriter who has chronicled much of the past two decades, however, it strikes me as foolish nonsense. As Armstrong's recent admission shows, the words must be altered to -- if you can dream it, you can do it -- as long as you leave your ethics at the door and cheat your ass off and don't mind throwing your supporters under a bus.









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That, now, is the sad, pathetic legacy of men such as Armstrong and Bonds. Once upon a time, they dreamed of doing wonderful things: Of hitting baseballs 500 miles; of speeding down the largest mountains; of being special. Then, however, they learned (as we all do) that we are bound by the confines of humanity. Within the rules and regulations, there is only so strong. There is only so fast. There is only so big. Hence, one can either accept his lot in life and put out the best possible effort, or he can cheat and lie and enjoy the temporary fruits while trying to avoid the inevitable plummet.


Do I think he should be allowed to race again? No. Lance Armstrong racing again is not truly an option anyway -- he's almost 42.


Just the same, I am thrilled that he has -- at long last -- begun to come clean. There are lessons to be learned here, beyond those pertaining to cycling. And day's end, when the cheering has stopped, there is something to be said for trying your best, even if your best doesn't result in triumph.


There is empowerment in knowing you gave your all. There is satisfaction in achieving your own PR. There is the sense of community and camaraderie that comes in the aftermath of a sporting event. Cold beers, casual conversation, sore muscles -- bliss.


Armstrong and Bonds forgot that long ago. For them, it was all -- and only --about winning. They got lost in a corrupt world of enhancers and boosters and had their heads turned by the fame and accolades and money.


Now, though, they are outcasts. They are the tombstones of long-ago dreams.


Jeff Pearlman is the author of "Sweetness: The Enigmatic Life of Walter Payton." He blogs at jeffpearlman.com. Follow him on Twitter.


Oprah interview won't reduce sanctions against Armstrong, officials say


Wayne Norman: Like a convenience store robbery that goes wrong


Lance knows that a quick mea culpa is not enough -- otherwise, he would have admitted to doping long ago. Instead, he made a calculated gamble that he could preserve his reputation and brand by lying, defrauding corporate sponsors, impugning the authorities pursuing him and actively slandering and suing honest whistle-blowers who stood in his way.



Wayne Norman

Wayne Norman



That bet has not paid off.


Like a convenience store robbery that goes wrong and leads to a hostage-taking and a high-speed chase, Lance's doping is by far the least of his transgressions. A highly calculated confession about the doping still looks like Lance gambling to advance his interests. Former fans will need contrition and a sense that he genuinely regrets the gamble. Those he slandered and defrauded should demand even more.


Lance cannot get another chance as an athlete at this point. That would make a mockery of all sporting rules and their enforcement. When you've been that blatantly dishonest, it won't be easy to convince people to trust you again.


Wayne Norman is the Mike & Ruth Mackowski professor of ethics at Duke University.


John Eustice: Armstrong can make a deal and get leeway


What Lance has, the U.S. Anti-Doping Agency wants, and Lance is not going to give it to them unless he gets his (athletic) life back. USADA knows that Lance stands at the nexus of two distinct cultures, two completely different mindsets: The ideals and dreams of Olympic sport and the harsh, ratings-driven business of the professional game.



John Eustice

John Eustice



They view this conquest of Lance as their great chance to have the Olympic vision triumph over the cynicism of the pros. But they need his cooperation to win.


Despite the admitting of pros into the Olympic Games, in truth, the two cultures do not mesh. Pro sports are businesses where talent, ratings and the subsequent cash flows from them, must be protected just as in any other entertainment business.


USADA needs to understand how the professional mentality has "infected" the Olympic movement, and Lance is the key. Was he protected by the International Cycling Union? Was the Tour de France involved? Did it go even higher that that?


USADA makes deals. If Lance can provide them with information on the underground system that fuels athletes worldwide, and explain, for example, how of the 6,000 drugs tests given at the London Games, only one came back positive, allowing him to participate in some triathlons seems a very small price to pay.


Cycling analyst John Eustice was one of the pioneer Americans to break into the world of European pro cycling. He co-founded and captained the first American team to race in the Tour of Italy, and is a two-time United States Professional Champion.


John Hoberman: Is it possible to acquire a conscience overnight?


The report that Lance Armstrong choked up during his apology to Livestrong Foundation employees earlier this week would seem to mark an abrupt departure from the cold, calculating and manipulative personality he has displayed throughout his celebrated athletic career.


Having closely followed the Armstrong saga as a doping researcher, I have come to doubt whether this is man is capable of genuine contrition. One can only imagine the apologetic telephone calls he has been making to the former teammates and other victims he persecuted, threatened, bullied and slandered over so many years.



John Hoberman

John Hoberman



Is it really possible to acquire a conscience overnight? Can a person who has long-demonstrated reckless self-assertion, a lack of empathy, coldheartedness, egocentricity, superficial charm and irresponsibility suddenly repent after months of hostile intransigence?


One is tempted to say no, since this ensemble of traits bears a disturbing similarity to the psychopathic personality. Let us hope that Armstrong is capable of leaving his old self behind and building a healthier personal identity.


Any lifting of his lifetime ban from officially recognized competitions should be made contingent on his absolute and total cooperation with the United States Anti-Doping Agency and the World Anti-Doping Agency. Armstrong must demonstrate some good faith by revealing everything he knows about the illicit trade in doping drugs as well as the cynical and opportunistic doctors who have profited from these corrupt arrangements.


John Hoberman teaches at the University of Texas at Austin and is the author of "Mortal Engines: The Science of Performance and the Dehumanization of Sport." He was a consultant in 2005 for the SCA Promotions of Dallas, the insurance company demanding that Lance Armstrong repay a total of $7.5 million it paid to him in Tour de France bonuses.


Shawn Klein: If he cooperates, maybe the lifetime ban could be reduced


After years of adamant denials and protestations of his innocence, Lance Armstrong has reportedly come forward to admit his use of prohibited performance enhancing drugs. If Armstrong is sincerely contrite and forthright in his apology, most people, including myself, will forgive him for his use of prohibited drugs.



Shawn Klein

Shawn Klein



He cheated in a sport known for its widespread cheating; that doesn't justify his use but it does put his actions into an understandable context that makes it easier to excuse the use. Further, if Armstrong cooperates with the U.S. Anti-Doping Agency, his lifetime ban from cycling ought to be reduced to something more reasonable.


The more troubling aspects of the Armstrong case are the allegations that he harassed and intimidated team members and potential whistle-blowers. Violating the arbitrary rules of a sport shows a character flaw and poor judgment, but it is hard to see who else is truly harmed by such actions. But to threaten, intimidate and coerce others (either to use performance enhancing drugs themselves or to cover up his team's use) causes real harm.


Even if only some of these reports are accurate, Armstrong will have to do more than sit on Oprah's couch to earn forgiveness. 


Shawn Klein teaches at the Department of Philosophy and Center for Ethics and Entrepreneurship at Rockford College in Illinois and writes the Sportsethicist blog.


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The opinions expressed in this commentary are solely those of the authors.






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