Wall Street little changed after data, Fed minutes on tap

NEW YORK (Reuters) - Stocks were little changed on Wednesday after housing and inflation data pointed to a continuation of modest economic improvement and ahead of the minutes from the Federal Open Market Committee's January meeting later in the session.


Groundbreaking to build new U.S. homes fell 8.5 percent in January but new permits for construction rose to a 4 1/2-year high while producer prices rose in January for the first time in four months.


The data should enable the Fed to maintain its easy monetary policy in its efforts to stimulate the economy.


Later in the session, investors will look to the minutes from the Fed's January meeting for any indication as to how long the current monetary policy will remain in effect.


"It's hard in any given data point to take a strong conclusion that we are moving dramatically forward, but over time, clearly things are getting better," said Robert Lutts, chief investment officer at Cabot Money Management in Salem, Massachusetts.


Lutts described an economy that was addicted to stimulus.


"The bottom line is the economy is on heroin today and we will at one time move to a diluted form of heroin, but it's very important for people to remember we are still on an unbelievably aggressive, never-seen-before accommodative policy and this economy is going to improve."


The S&P 500 <.spx> is up more than 7 percent for the year, fueled by legislators' ability to sidestep an automatic implementation of spending cuts on tax hikes on January 1, better-than-expected corporate earnings and modestly improving economic data that has been tepid enough for the Fed to maintain its stimulus policy.


The Dow Jones industrial average <.dji> dropped 5.99 points, or 0.04 percent, to 14,029.68. The Standard & Poor's 500 Index <.spx> lost 2.60 points, or 0.17 percent, to 1,528.34. The Nasdaq Composite Index <.ixic> shed 3.12 points, or 0.10 percent, to 3,210.48.


U.S. oil and gas producer Devon Energy Corp reported a fourth-quarter loss as it wrote down the value of its assets by $896 million due to weak gas prices. Shares dipped 1.6 percent to $59.60.


OfficeMax Inc and Office Depot Inc shares were halted as the companies announced a merger agreement. An earlier online statement of the deal was pulled down as an agreement had not yet been struck.


Toll Brothers Inc lost 4 percent to $35.43 after the largest luxury homebuilder in the United States, reported first-quarter results well below analysts' estimates.


SodaStream dropped 3.2 percent to $50.79 after the seller of home carbonated drink maker machines posted fourth-quarter earnings and provided a 2013 outlook.


According to Thomson Reuters data through Tuesday morning, of the 391 companies in the S&P 500 that have reported results, 70.1 percent have exceeded analysts' expectations, compared with a 62 percent average since 1994 and 65 percent over the past four quarters.


Fourth-quarter earnings for S&P 500 companies are estimated to have risen 5.6 percent, according to the data, above a 1.9 percent forecast at the start of the earnings season.


(Reporting by Chuck Mikolajczak; Editing by Chizu Nomiyama and Nick Zieminski)



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Armstrong facing Wednesday deadline with USADA


AUSTIN, Texas (AP) — Lance Armstrong is facing a Wednesday deadline to decide whether he will meet with U.S. Anti-Doping Agency officials and talk with them under oath about what he knows about performance-enhancing drug use in cycling.


The agency has said Armstrong's cooperation in its cleanup effort is the only path open to Armstrong if his lifetime ban from sports is to be reduced.


Armstrong has given mixed signals about whether he plans to talk with USADA officials. Armstrong attorney Tim Herman previously suggested Armstrong would not meet with USADA before the agency's original Feb. 6 deadline. The two sides then agreed to give Armstrong another two weeks to work out an interview with investigators.


Armstrong previously denied using performance-enhancing drugs, but in January admitted doping to win seven Tour de France titles.


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How can U.S. deal with cyber war?




Michael Hayden says lack of domestic agreement is driving U.S. to take the offense on cyber attacks.




STORY HIGHLIGHTS


  • Obama administration beefing up effort to counter cyberattacks

  • Michael Hayden says emphasis is on striking first, as the U.S. does with drone attacks

  • Ex-CIA director says drone policy reflects lack of consensus on handling prisoners

  • Hayden: Is killing terrorists preferred because of division over how to try them?




Editor's note: Gen. Michael V. Hayden, who was appointed by President George W. Bush as CIA director in 2006 and served until February 2009, is a principal with the Chertoff Group, a security consulting firm. He serves on the boards of several defense firms and is a distinguished visiting professor at George Mason University.


(CNN) -- Human decisions have complex roots: history, circumstance, personality, even chance.


So it's a dangerous game to oversimplify reality, isolate causation and attribute any particular course of action to one or another singular motive.


But let me tempt fate, since some recent government decisions suggest important issues for public discussion.



Michael Hayden

Michael Hayden




Over the past several weeks, press accounts have outlined a series of Obama administration moves dealing with the cyberdefense of the United States.


According to one report, the Department of Defense will add some 4,000 personnel to U.S. Cyber Command, on top of a current base of fewer than a thousand. The command will also pick up a "national defense" mission to protect critical infrastructure by disabling would-be aggressors.


A second report reveals another administration decision, very reminiscent of the Bush Doctrine of preemption, to strike first when there is imminent danger of serious cyberattack against the United States.


Both of these represent dramatic and largely welcome moves.


But they also suggest the failure of a deeper national policy process and, more importantly, the failure to develop national consensus on some very difficult issues.


Chinese military leading cyber attacks


Let me reason by analogy, and in this case the analogy is the program of targeted killings supported and indeed expanded by the Obama administration. Again, I have no legal or moral objections to killing those who threaten us. We are, as the administration rightly holds, in a global state of war with al Qaeda and its affiliates.








But at the level of policy, killing terrorists rather than capturing them seems to be the default option, and part of that dynamic is fairly attributable to our inability to decide where to put a detainee once we have decided to detain him.


Congress won't let him into the United States unless he is going before a criminal court, and the administration will not send him to Guantanamo despite the legitimate claim that a nation at war has the right to detain enemy combatants without trial.


Failing to come to agreement on the implications of the "we are at war" position, we have made it so legally difficult and so politically dangerous to detain anyone that we seem to default to killing those who would do us harm.


Clearly, it's an easier path: no debates over the location or conditions of confinement. Frequently such action can be kept covert. Decision-making is confined to one branch of government. Congress is "notified." Courts are not involved.


Besides, we are powerful. We have technology at our fingertips. We know that we can be precise, and the professionalism of our combatants allows them to easily meet the standards of proportionality and distinction (between combatants and noncombatants) in such strikes, despite claims to the contrary.


And we also believe that we can live with the second and third order effects of targeted killings. We believe that the care we show will set high standards for the use of such weapons by others who will inevitably follow us. We also believe that any long-term blowback (akin to what Gen. Stanley McChrystal calls the image of "arrogance" such strikes create) is more than offset by the immediate effects on America's safety.


I agree with much of the above. But I also fear that the lack of political consensus at home can drive us to routinely exercise an option whose long-term effects are hard to discern. Which brings us back to last week's stories on American cyberdefense.


In the last Congress, there were two prominent bills introduced to strengthen America's cyberdefenses. Neither came close to passing.


In the Senate, the Collins-Lieberman Bill created a near perfect storm with the American Civil Liberties Union and the American Chamber of Commerce weighing in strongly against the legislation. That two such disparate bodies had issues with the legislation should suggest how far we are from a national consensus.


In the House, a modest proposal from the Intelligence Committee to enhance cybersharing between the private sector and the National Security Agency was met with a presidential veto threat over alleged privacy concerns and was never even considered by the Senate.


Indeed, my preferred option -- a more active and well-regulated role for NSA and Cyber Command on and for American networks -- is almost a third rail in the debate over U.S. cybersecurity. The cybertalent and firepower at Fort Meade, where both are headquartered, are on a short leash because few dare to even address what we would ask them to do or what we would permit them to do on domestic networks.


And hence, last week's "decisions." Rather than settle the roles of these institutions by dealing with the tough issues of security and privacy domestically, we have opted for a policy not unlike targeted killing. Rather than opt for the painful process of building consensus at home, we are opting for "killing" threats abroad in their "safe haven."


We appear more willing to preempt perceived threats "over there" than spill the domestic political blood that would be needed to settle questions about standards for the defense of critical infrastructure, the role of government surveillance or even questions of information sharing. And we seem willing to live with the consequences, not unlike those of targeted killings, of the precedent we set with a policy to shoot on warning.


I understand the advantage that accrues to the offense in dealing with terrorists or cyberthreats. I also accept the underlying legality and morality of preemptive drone or cyberstrikes.


I just hope that we don't do either merely because we don't have the courage to face ourselves and make some hard decisions at home.


Follow @CNNOpinion on Twitter


Join us at Facebook/CNNOpinion


The opinions expressed in this commentary are solely those of Michael Hayden.






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Daniel Day-Lewis as Abe Lincoln makes unstoppable Oscar force






LOS ANGELES (Reuters) – If there is one sure bet in this roller coaster movie awards season, it is that Daniel Day-Lewis will take home the Best Actor statuette at the Oscars on Sunday.


Day-Lewis, known for his meticulous preparation, would become the first man to win three Best Actor Oscars, and awards pundits say it’s not hard to see why.






The tall, intellectual actor has swept every prize in the long Hollywood awards calendar for his thoughtful, intense portrayal of U.S. President Abraham Lincoln in Steven Spielberg‘s movie “Lincoln.”


“No-one has emerged to take him on. I don’t think he has lost a single (pre-Oscar) race. We have 25 experts and every single one is betting on Daniel Day-Lewis,” said Tom O’Neil of awards website Goldderby.com.


More surprising perhaps is that Day-Lewis will also be the first person to win an Oscar for playing a U.S. president. And it has taken a Briton with dual Irish citizenship, portraying one of America’s most revered leaders, to do it.


Although “Lincoln” started the Oscar race with a leading 12 nominations, its Best Picture front-runner status has dimmed in recent weeks with the ascendance of Iran hostage drama “Argo.”


But Day-Lewis’s star has only risen with Golden Globe, Screen Actors Guild and British BAFTA trophies, along with a slew of honors from film critics.


LINCOLN FOR A NEW GENERATION


Day-Lewis, 55, plays Lincoln in the last few months of a life cut short by his 1865 assassination in a film that focuses on the president’s personal commitment to abolish slavery and end the bloody four-year U.S. Civil War.


He’s not the first actor to play Lincoln on screen. Yet his quiet assurance, his adoption of a high-pitch voice rather than the booming tones associated with Lincoln, and the movie’s focus on complex political debates have shone new light on a man that many Americans thought they already knew well.


“It’s a performance that is subtle. It’s not the Lincoln you expect. It’s a different interpretation of Lincoln than we have seen and we feel, wow! This could be the way Lincoln was,” said Pete Hammond, awards columnist at Deadline.com.


“We are seeing a real human being played out here for the first time and that is extraordinary. Day-Lewis is bringing the character to life in a way we haven’t seen in years,” Hammond told Reuters.


It took Spielberg three attempts to convince Day-Lewis to play the role. Explaining his decision last month to take the part, Day-Lewis noted that “it was an actor that murdered Abraham Lincoln. Therefore, somehow it’s only fitting that every now and then, an actor tries to bring him back to life again.”


The London-born actor threw himself into the role with the same devotion that marked his Best Actor Oscar-winning performance as quadriplegic Irish writer Christy Brown in “My Left Foot” in 1989, when he spent weeks living in a wheelchair.


In “Gangs of New York,” he sharpened knives on sets between takes to capture the menace of Bill “The Butcher” Cutting, earning another Oscar nomination, and in 2008 he won his second Best Actor Award at the Oscars for his turn as a greedy oil baron in “There Will Be Blood.”


TEXTING LIKE LINCOLN


Sally Field, who plays his screen wife Mary Todd Lincoln, said Day-Lewis sent her text messages that were completely in character and in 19th century vernacular over a seven-month period prior to shooting “Lincoln.”


Joseph Gordon-Levitt who plays Lincoln’s son Robert, said he didn’t get to know Day-Lewis until after production wrapped.


“I never met Daniel in person,” Gordon-Levitt told reporters. “I only ever met the president, only ever heard the president’s voice. I called him sir, and he called me Robert.”


With four Academy Award nominations and two wins before “Lincoln,” Day-Lewis appears to have barely set a foot wrong in his 30-year career. Yet there have been missteps, including the box-office flop of star-laden musical “Nine” in 2009.


“He was sorely miscast as Guido, the adorable gigolo, and he was not convincing at all. He brought the whole film down,” recalled O’Neil. “‘Lincoln’ is a spectacular career rally for him after that disaster.”


While others are betting on Day-Lewis to take home a third Academy Award on Sunday, the actor has been modest about his chances.


“Members of the Academy love surprises, so about the worst thing that can happen to you is if you’ve built up an expectation. I think they’d probably be delighted if it was anybody else,” he told reporters after winning the Screen Actors Guild trophy in January.


Those “anybody elses” in the running are Bradley Cooper for “Silver Linings Playbook,” Denzel Washington’s alcoholic pilot in “Flight,” Joaquin Phoenix for “The Master” and Hugh Jackman in musical “Le Miserables.”


(Reporting By Jill Serjeant; Editing by Todd Eastham)


Movies News Headlines – Yahoo! News





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IntelliClear Announces the Addition of New Cutting Edge Mobile Research Capabilities






COLORADO SPRINGS, CO–(Marketwire – Feb 19, 2013) – IntelliClear today announced a new line of cutting-edge research capabilities directed to mobile devices powered by the Research Now Mobile™ platform. The mobile enhancements expand an already robust IntelliClear research portfolio, and add a customizable survey platform, native and web application capabilities, GPS targeting, image and audio capture, calendar triggers, and ethnographic profiling on Apple and Android smartphones and tablets. These unique mobile resources, combined with the IntelliClear hallmarks of design and synthesis, will deliver unparalleled results for “in-the-moment” studies by accessing hard-to-reach segments on their mobile devices. 


“Experimentation with mobile-enabled research in 2011 and 2012 is clearly leading to a tipping point in 2013 where this is expected to move into the mainstream,” says Dr. Alex Kalamarides, IntelliClear’s Managing Director. IntelliClear CEO Eric Shuster adds: “The Research Now Mobile platform is the premier mobile research platform offering outstanding panel coverage among mobile professionals in multiple industries including IT and healthcare.”






The new mobile research capabilities are immediately available from IntelliClear and will be utilized across qualitative research studies such as forums, mystery shopper and ethnographic studies as well as quantitative surveys and behavioral data collection.


About IntelliClear (www.intelliclear.com)
IntelliClear is a market research and business consulting firm committed to the delivery of actionable market intelligence to the global IT community. IntelliClear’s mission is to bring clarity to IT market intelligence by delivering results-oriented research, responsive industry experience, and effective data synthesis — leading to confident go-to-market plans. IntelliClear leverages the experiences of seasoned IT and market research professionals, while utilizing its global network of industry consultants and research partners to execute projects across a broad spectrum of disciplines and geographies.


Marketwire News Archive – Yahoo! Finance




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Wall Street opens higher on M&A activity


NEW YORK (Reuters) - Stocks opened slightly higher on Tuesday, putting the S&P 500 on track to extend its seven-week winning streak on increased mergers and acquisitions activity.


The Dow Jones industrial average <.dji> was up 2.69 points, or 0.02 percent, at 13,984.45. The Standard & Poor's 500 Index <.spx> was up 3.02 points, or 0.20 percent, at 1,522.81. The Nasdaq Composite Index <.ixic> was up 5.50 points, or 0.17 percent, at 3,197.53.


(Reporting by Ryan Vlastelica; Editing by Kenneth Barry)



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Pistorius says no intentions to kill girlfriend


PRETORIA, South Africa (AP) — Oscar Pistorius told a packed courtroom Tuesday that he shot his girlfriend to death by mistake, thinking she was a robber. The prosecutor called it premeditated murder.


The double amputee said in an affidavit read by his lawyer at his bail hearing that he felt vulnerable because he did not have on his prosthetic legs when he pumped bullets into the locked bathroom door. Then, Pistorius said in the sworn statement, he realized that model Reeva Steenkamp was not in his bed.


"It filled me with horror and fear," he said.


He put on his prosthetic legs, tried to kick down the door, then bashed it in with a cricket bat to find Steenkamp, 29, shot inside. He said he ran downstairs with her, but "She died in my arms."


Prosecutor Gerrie Nel on Tuesday charged the 26-year-old athlete and Olympian with premeditated murder, alleging he took the time to put on his legs and walk some seven meters (yards) from the bed to the bathroom door before opening fire. A conviction of premeditated murder carries a mandatory sentence of life in jail.


The Valentine's Day shooting death has shocked South Africans and many around the world who idolized Pistorius for overcoming adversity to become a sports champion, competing in the London Olympics last year in track besides being a Paralympian. Steenkamp was a model and law graduate who made her debut on a South African reality TV program that was broadcast on Saturday, two days after her death.


The magistrate ruled that Pistorius faces the harshest bail requirements available in South African law.


Nel told the court that Pistorius fired into the door of a small bathroom where Steenkamp was cowering after a shouting match. He fired four times and three bullets hit Steenkamp, the prosecutor said.


"She couldn't go anywhere. You can run nowhere," prosecutor Nel argued. "It must have been horrific."


Pistorius sobbed softly as his lawyer, Barry Roux, insisted the shooting was an accident and that there was no evidence to substantiate a murder charge.


"Was it to kill her, or was it to get her out?" he asked about the broken-down door. "We submit it is not even murder. There is no concession this is a murder."


He said the state had provided no evidence that the couple quarreled nor offered a motive.


Nel rebutted: "The motive is 'I want to kill.'"


There were affadavits from friends of Pistorius and Steenkamp read out by defense lawyer Roux in the bail hearing.


The statements described a charming, happy couple. The night before the killing, they said, Pistorius and Steenkamp had canceled separate plans to spend the night before Valentine's Day together at his home.


As details emerged at the dramatic court hearing in the capital, Steenkamp's body was being cremated Tuesday at a memorial service in the south-coast port city of Port Elizabeth. The family said members had arrived from around the world. Six pallbearers carried her coffin, draped with a white cloth and covered in white flowers, into the church for the private service.


June Steenkamp, the mother, said the family wants answers.


"Why? Why my little girl? Why did this happen? Why did he do this?" she said in an interview published Monday in The Times newspaper.


Outside the court, several dozen singing women protested against domestic violence and waved placards urging Pistorius be refused bail. "Pistorius must rot in jail," one placard said.


South Africa has some of the world's worst rates of violence against females and the highest rate in the world of women killed by an intimate partner, according to a study by the Medical Research Council. Another council study estimates a child or woman is raped every four minutes. While homicide rates have dropped, the number of women killed by current or former partners has increased, said the council's Professor Rachel Jewkes. At least three women are killed by a partner every day in the country of 50 million, she said.


Steenkamp campaigned actively against domestic violence and had tweeted on Twitter that she planned to join a "Black Friday" protest by wearing black in honor of a 17-year-old girl who was gang-raped and mutilated two weeks ago.


What "she stood for, and the abuse against women, unfortunately it's gone right around and I think the Lord knows that statement is more powerful now," her uncle and the family spokesman Mike Steenkamp said after her memorial.


He said the family had planned a big get-together at Christmas but that had not been possible. "But we are here today as a family and the only one who's missing is Reeva," he said, breaking down and weeping.


Pistorius was born without fibula bones and had them amputated when he was 11 months.


The man known as the Blade Runner because of his running prostheses has lost several valuable sponsorships estimated to be worth more than $1 million a year.


On Tuesday, the athlete was ousted from a pro-gay campaign being launched in Cape Town, organizers said. In a video axed from the campaign, Pistorius says "You don't have to worry. You don't have to change. Take a deep breath and remember, 'It will get better.'"


---


Associated Press writer Michelle Faul contributed from Johannesburg and AP photographer Schalk van Zuydam from Port Elizabeth.


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Model: Getting what I don't deserve






STORY HIGHLIGHTS


  • Model Cameron Russell's TED Talk has been viewed more than a million times

  • She says, as winner of "genetic lottery," she has been able to have a modeling career

  • Her looks fit a narrow definition of beauty, she says

  • Russell: I work hard but my modeling career gives my views undeserved attention




Editor's note: Cameron Russell has been a model for brands such as Victoria's Secret, Calvin Klein, Ralph Lauren and Benetton and has appeared in the pages of Vogue, Harpers Bazaar and W. She spoke at TEDx MidAtlantic in October. TED is a nonprofit dedicated to "ideas worth spreading" which it makes available through talks posted on its website.


(CNN) -- Last month the TEDx talk I gave was posted online. Now it has been viewed over a million times. The talk itself is nothing groundbreaking. It's a couple of stories and observations about working as a model for the last decade.


I gave the talk because I wanted to tell an honest personal narrative of what privilege means.


I wanted to answer questions like how did I become a model. I always just say, " I was scouted," but that means nothing.


The real way that I became a model is that I won a genetic lottery, and I am the recipient of a legacy. What do I mean by legacy? Well, for the past few centuries we have defined beauty not just as health and youth and symmetry that we're biologically programmed to admire, but also as tall, slender figures, and femininity and white skin. And this is a legacy that was built for me, and it's a legacy that I've been cashing in on.


Some fashionistas may think, "Wait. Naomi. Tyra. Joan Smalls. Liu Wen." But the truth is that in 2007 when an inspired NYU Ph.D. student counted all the models on the runway, of the 677 models hired, only 27, or less than four percent, were non-white.


Usually TED only invites the most accomplished and famous people in the world to give talks. I hoped telling a simple story -- where my only qualification was life experience (not a degree, award, successful business or book) -- could encourage those of us who make media to elevate other personal narratives: the stories of someone like Trayvon Martin, the undocumented worker, the candidate without money for press.



Instead my talk reinforced the observations I highlighted in it: that beauty and femininity and race have made me the candy of mass media, the "once you pop you just can't stop" of news.


In particular it is the barrage of media requests I've had that confirm that how I look and what I do for a living attracts enormous undeserved attention.


Do I want a TV show? Do I want to write a book? Do I want to appear in a movie? Do I want to speak to CNN, NBC, NPR, the Times of India, Cosmo, this blogger and that journal? Do I want to speak at this high school, at that college, at Harvard Law School or at other conferences?


TED.com: A teen just trying to figure it out



I am not a uniquely accomplished 25-year-old. I've modeled for 10 years and I took six years to finish my undergraduate degree part-time, graduating this past June with honors from Columbia University. If I ever had needed to put together a CV it would be quite short. Like many young people I'd highlight my desire to work hard.


But hard work is not why I have been successful as a model. I'm not saying I'm lazy. But the most important part of my job is to show up with a 23-inch waist, looking young, feminine and white. This shouldn't really shock anyone. Models are chosen solely based on looks. But what was shocking to me is that when I spoke, the way I look catapulted what I had to say on to the front page.


Even if I did give a good talk, is what I have to say more important and interesting than what Colin Powell said? (He spoke at the same event and his talk has about a quarter of the view count.)




TED.com: Isaac Mizrahi on fashion and creativity


Like many young people I believe I have potential to make a positive impact in the world. But if I speak from a platform that relies on how I look, I worry that I will not have made room for anyone else to come after me. I will have reinforced that beauty and race and privilege get you a news story. The schoolteacher without adequate support, the domestic worker without rights, they won't be up there with me.


So what do I do? I am being handed press when good press for important issues is hard to come by. These outlets are the same outlets that spent two years not reporting a new drone base in Saudi Arabia while press in the UK covered it.


They are the same organizations that have forgotten New Orleans and forgotten to follow up on contractors who aren't fulfilling their responsibilities there -- important not only for the people of NOLA, but also for setting a precedent for the victims of Sandy, and of the many storms to come whose frequency and severity will rise as our climate changes.


TED. com: Amy Tan on where creativity hides


Should I tell stories like these instead of my own? I don't feel like I have the authority or experience to do so.


How can we change this cycle? The rise of the Internet and the camera phone have started to change what stories are accessible. And we now have the ability to build more participatory media structures. The Internet often comes up with good answers to difficult questions. So I ask: How can we build media platforms accessible to a diversity of content creators?


On a personal note, what should I talk about? Do I refuse these offers outright because of my lack of experience, because I'm not the right person to tell the stories that are missing from the media? Can I figure out a way to leverage my access to bring new voices into the conversation? Right now I'm cautiously accepting a few requests and figuring out what it all means.


I'm listening, tweet me @cameroncrussell


Follow @CNNOpinion on Twitter.


Join us at Facebook/CNNOpinion.


The opinions expressed in this commentary are solely those of Cameron Russell.






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Hollywood actors face new worry as reality commercials rise






LOS ANGELES (Reuters) – For a recent TV commercial, H&R Block’s advertising agency passed on using actors and instead chose Riley Holmes, who works at the tax preparer’s Chicago office, to pitch the company’s free “second look service” that claims it can find new deductions from prior returns.


“People bring in old tax returns and I’m like, ‘Who did this to you?’” says Holmes in the 30-second TV commercial.






With hit reality shows luring viewers to just about every channel, H&R Block is among a growing number of companies, including Bayer, Best Buy Co Inc and Ford Motor Co, which are jumping on the trend and casting their own “real housewives” and other folks who don’t act for a living in spots.


Advertisers’ growing use of “real” folks in commercials is among a growing list of challenges facing actors as the union representing 165,000 actors and media professionals, begins bargaining on Thursday on a new three-year-contract. Industry negotiators are expected to resist efforts to raise actors’ rates for the increasing number of commercials that appear online.


“People want the real cancer survivor, the real doctor, real fire eater,” said Carol Lynn Sher, who works for the CESD Talent Agency in Los Angeles. “Fewer actors being used for those roles and its taking away jobs.”


Many already chafe as they watch a growing number of A-List actors – Robin Williams in a Snickers bar commercial or Sofia Vergara for Pepsi – take jobs that used to go to them.


“My 13-year-old daughter Francesca has been auditioning for commercials for five years, and it’s harder than ever because now they want kids to be real ballerinas, real violinists or real gymnasts,” said Toni Farina, mother of a Los Angeles-based young actress.


The issue of real life people taking actors jobs isn’t likely to be formally addressed in the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) advertising negotiations.


Those talks, the first since the two guilds merged, will be focused mostly on higher pay for ads shown online and larger contributions to the union’s health and pension funds.


SAG-AFTRA declined to comment on the negotiations.


Still, the trickle of real folks in commercials has intensified, since actors signed their last contract in 2009.


In better days, actors used to get as much as $ 50,000 in residuals for a commercial that played nationally for a year, said Mike Abrams, partner with AKA Talent Agency in Los Angeles.


The appeal – not to mention price tag – of some actors are driving ad agencies elsewhere, especially as reality stars like Bethenny Frankel from “The Real Housewives of New York City” or “Jersey Shore” star Nicole Elizabeth “Snooki” Polizzi start showing up on magazine covers and hawking products.


Walt Disney Co’s ESPN went even one step further and searched for real “dead” people for a campaign last summer of 15 to 30 second commercials titled, “It’s Not Crazy, It’s Sports” featuring real-life stories about fans who took their love of their sports teams with them to the grave.


“We did a nationwide search of funeral parlors for sports fan stories and how people took their love of their teams to the grave with them,” said Dan Bell, a Los Angeles casting director who specializes in real people casting.


Chuck Kaczorowski, chairman of Kaczorowski Funeral Home in Dundalk, Maryland, was among the stars in the ad campaign, in which he talks about a Baltimore Orioles casket his funeral home offers.


Many companies now even want “real life” couples and families to make their ads authentic, said Bell. The downside is that sometimes they clam up. Other times, they catch the acting bug, and start performing for the cameras.


Bell said he also helped find a real mother and her special needs child for a Mass Mutual ad that aired last summer as part of its campaign to drive awareness of challenges facing families with children with special needs.


As negotiators for actors and advertisers gather around the table for talks, LA actors likely have their attentions divided.


“I don’t think anyone’s worried about a strike at this point, but they are worried about this trend to more reality commercials,” said Sher, the talent agent from CESD, which is a major talent agency for young television and commercial actors.


(Reporting By Susan Zeidler and Frank Simons in Los Angeles; Editing by Lisa Shumaker)


TV News Headlines – Yahoo! News





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Ace Hardware Celebrates National Battery Day






OAK BROOK, IL–(Marketwire – Feb 18, 2013) – Ace Hardware, the largest retailer-owned hardware cooperative in the industry, is celebrating National Battery Day on February 18th by offering helpful advice on the importance of proper battery use and a special promotion. From February 20th – 24th, 2013, Ace will offer customers $ 5 off their purchase of $ 25 or more of regular priced merchandise at participating stores with a coupon or online at acehardware.com when entering the coupon code BATTERY13 at checkout*.


“National Battery Day is a great time to remind homeowners how important it is to regularly check the batteries in their smoke and carbon monoxide detectors,” said Lou Manfredini, Ace’s Home Expert. “As any good neighbor will tell you, be mindful of the batteries in your home because you never know when an emergency will strike.”






In addition to celebrating the invention that makes many modern conveniences possible, February 18th also marks a day to emphasize the significance batteries play in home safety. To help celebrate National Battery Day, Manfredini offers this neighborly advice to make sure homeowners stay powered up:


Shop Smart: When it comes to batteries, you get what you pay for. Less expensive options may seem like a bargain, but may not last as long and could end up costing you more for your portable power.


Replace Often: Cold weather brings with it increased risks of power outages, fires and potential carbon monoxide poisoning, so it’s important for homeowners to remember to test and change the batteries in smoke and carbon monoxide detectors, as well as flashlights. You should maintain the batteries in these items according to the manufacturer’s instructions and type of battery used. In general, it’s a good idea to replace these batteries twice a year, and your programmable thermostat batteries should be replaced annually.


Dispose: Alkaline batteries, such as AA batteries, have changed in how they are made. They no longer need to be recycled and can be disposed of in your everyday garbage can. However, rechargeable batteries should be recycled. Many hardware stores offer this service for a nominal fee or at no charge.


For more helpful tips and advice, stop by your neighborhood Ace Hardware store and visit www.acehardware.com or Facebook.com/AceHardware to download the National Battery Day coupon. 


*In-Store Exclusions: Coupon valid 02/20/13-02/24/13 at participating Ace Hardware stores for one transaction only. Not valid on sale and clearance priced merchandise, rental, in-store services, Ace gift cards, city stickers, previously purchased merchandise, Benjamin Moore® Genex® paints, Weber® branded products, Stihl® power tools, power equipment or in conjunction with any other coupon. Can be combined with Rewards. Any purchase minimum is calculated after applying Reward redemption and before tax. Coupon may not be sold or transferred. Void if photocopied or duplicated. No cash value. Coupon cannot be replaced if merchandise is returned. Additional exclusions may apply. See store for details. Limit 1 coupon per customer.


*Online Exclusions: Offer valid from 02/20/13-02/24/13 on acehardware.com. Offer applies to merchandise subtotal. Tax or shipping and handling charges will not be included in determining merchandise subtotal and are not discountable. Offer not available with any other offer or on previous purchases. Offer excludes sale and clearance items, Weber® branded products, power tools, power equipment, water heaters, grills, EdenPure Heaters and Ace gift cards.


About Ace Hardware
For more than 85 years, Ace Hardware has been known as the helpful hardware store in thousands of communities across America. Customers depend on Ace to help them take care of their homes quickly and easily so they can get on with their lives. In 2012, Ace ranked “Highest in Customer Satisfaction among Home Improvement Stores for the Sixth Consecutive Year,” according to J.D. Power and Associates. With over 4,600 hardware stores locally owned and operated across the globe, Ace is the largest hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 14 distribution centers in the U.S and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers’ stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit www.acehardware.com.


Marketwire News Archive – Yahoo! Finance





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